Summary. The authors discuss the demarcations between what is considered journalism and what is considered public relations. However, the authors use the professional societies of each to describe, define, and delineate between what constitutes the key elements of each profession.  While acknowledging the professional job descriptions of each, the authors also acknowledge that the development… Read More


Summary.  The authors present a reformulation of social influence theory as a taxonomy, decision tree, and glossary sorted through the basis of “Four Fundamental Interpersonal Influence Distinctions,” cognitive processing (conscious/unconscious), perceived intentionality, relative social status, and direction of change. (p. 715). The authors suggest that this reformulation suggests several directions for further research by asking… Read More


If one conquers obesity and disease, one conquers bad eating and living habits.  This is a “comprehensive tool for communities to assess opportunities for active living and healthy eating and to mobilize all sectors of society to conquer obesity and chronic disease.” (Kim:  1).  While I agree that obesity is an epidemic that I see… Read More


(Work with me here.  I am formulating ideas for a thesis on unintentional propaganda and this is part of an assignment so it may not be immediately understandable.  Big things, good things, are coming.) Hypothesis:  Individuals of multiple ages, social classes and genders within a specific ethnic group internalize general frameworks (“interpretive schemata” or “logics… Read More