Summary. The authors discuss the demarcations between what is considered journalism and what is considered public relations. However, the authors use the professional societies of each to describe, define, and delineate between what constitutes the key elements of each profession.  While acknowledging the professional job descriptions of each, the authors also acknowledge that the development… Read More


Summary.  The authors present a reformulation of social influence theory as a taxonomy, decision tree, and glossary sorted through the basis of “Four Fundamental Interpersonal Influence Distinctions,” cognitive processing (conscious/unconscious), perceived intentionality, relative social status, and direction of change. (p. 715). The authors suggest that this reformulation suggests several directions for further research by asking… Read More


(Work with me here.  I am formulating ideas for a thesis on unintentional propaganda and this is part of an assignment so it may not be immediately understandable.  Big things, good things, are coming.) Hypothesis:  Individuals of multiple ages, social classes and genders within a specific ethnic group internalize general frameworks (“interpretive schemata” or “logics… Read More


Introduction.  The authors immediately introduce the research question:  “How and why does a given social value come to shape the way a person thinks, feels, and acts in a specific social situation.” (p 59). The researchers reason, “an individual internalizes general frameworks from the culture in which she/he is embedded and socialized,” building upon the… Read More


Beginning this I had thought that it should be, “I am a feminist because…” primarily because feminism has been on my mind for the last several years probably without placing the label on it, and quite possibly due to the roles that my grandmother and my aunt have played in my life.  My life is… Read More